A carefully crafted email marketing campaign can build a large and loyal customer base. The trick is to know what your customers want and how to deliver it. This article was designed to help you create an email marketing campaign that will be effective for your business and will be pleasing to your customer.
Even though it should be obvious, it is important enough to state over and over: Never send unsolicited emails. You should have explicit permission from everyone you send marketing emails to. This is about more than trying not to upset them; a recipient who considers your email spam can cause trouble for you with your service provider.
Try to not send more than a single email marketing message in a week. Your customer base is likely made up of people who are busy and receive many messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading.
If you want your email marketing messages to flow out across the Internet to people’s inbox messages, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Try learning how to not come across like spam by viewing spam. Get an email account that’s free and post your email address around the Internet. You will see spam coming from every direction. Study these emails closely so you know how to make the proper adjustments to your own email communications. People will be able to recognize your emails from the spam they usually get and trust you.
Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.
Offer special deals for customers who subscribe to your mailing list. Give them a persuasive reason to conduct business with you. Offering coupons, discounts, sales or free shipping only available to email subscribers is a great way to keep them on your opt-in list.
When people opt-in to your email marketing list, you need to let them know what to expect up front. Tell subscribers how often they can expect to hear from you and what types of communications you will be sending them. If they are expecting the volume of mail you will be sending, they are less likely to get frustrated and unsubscribe.
Let your customers know that their time is valuable by giving them emails that are full of good information. Don’t get on their bad side by emailing them blatant advertisements all the time. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
While there are many strategies to finding the targeted customers, the best option is to let them sign up via your website, growing the campaign as your business and sales grow as well. You could even lists buy an email list, but always remember customers on your site need to be targeted customers.
Be sure to ask permission to be able to send information to someone’s email. When asking, be sure to offer something in return. Turn it into something that your customers will look forward to checking instead of dreading it. This will keep your emails from looking and feeling like spam.
It has already been noted that the key to a successful email marketing campaign is to know what your customer wants and what your business needs. An effective marketing plan is not just luck; it has to be carefully crafted. Use the information in this article to help you design an email marketing plan that works for everyone.