As long as you are creating your online business, you would have designed your own website tone, unique to your own ideas, the way you speak, the way your write and the way your present yourself and your copy. So Email should correlate with the rest of your business, you have to be able to utilize your own words and the way you convey them, in order to get across to people in the same way you do with your website.
If you try to complete with someone else using the same strategies and uniqueness that they have already used to build their business, then you are not going to create your own unique business, and more importantly your own brand. There is nothing wrong with learning from different peoples email writing styles, I even store other marketers emails in the hope that I can learn from them and combine some of their own emailing styles. Anyway moving on, I am going to explain the 3 most important aspects of writing emails to your list, so you can achieve good tone and content, which in long run will allow you to build a responsive list.
The Specific Product, Service Or Promotion
It seems obvious to most people, but so many just send generic messages to their list, saying Hi, were here and sell stuff. This is completely the wrong way to go about it and will not get you any business and ZERO sales. You need to focus your email content on what you are actually selling or promoting. Tailor your email towards what you are selling, by modifying your layout, text and the design to support your choice.
The Benefit To The User
Just notifying your list that you provide or sell something is just not enough. There needs to be a hook to pique their interest, to allow you to convince them, that your product is what they need to solve a specific problem that they have. The benefit may be that you have a very competitive price that blows every other product out of the water. It may be that your product is unique in what it provides and no other product is quite the same. At the end of the day, the benefit to the user, should reinforce why the reader should buy from you.
The Action You Require From The Reader
Make it easy for customers to do what you want them to do. If you want them to click on a link or a button in your email, then make it obvious to them that is what they should do. Make sure that you design it so that everything in the email, leads your readers to that one goal, be specific and to the point, thereâ€™s no point spouting bullshit that does not need to be in there, wasting peoples time in the process. Also, if you require details like names and addresses, keep questions to a minimum, you already want something, asking loads of questions only makes you seem false and like your sniffing for information.