Monthly Archives: January 2014

Email Content And Email Tone

As long as you are creating your online business, you would have designed your own website tone, unique to your own ideas, the way you speak, the way your write and the way your present yourself and your copy. So Email should correlate with the rest of your business, you have to be able to utilize your own words and the way you convey them, in order to get across to people in the same way you do with your website.

If you try to complete with someone else using the same strategies and uniqueness that they have already used to build their business, then you are not going to create your own unique business, and more importantly your own brand. There is nothing wrong with learning from different peoples email writing styles, I even store other marketers emails in the hope that I can learn from them and combine some of their own emailing styles. Anyway moving on, I am going to explain the 3 most important aspects of writing emails to your list, so you can achieve good tone and content, which in long run will allow you to build a responsive list.

The Specific Product, Service Or Promotion
It seems obvious to most people, but so many just send generic messages to their list, saying Hi, were here and sell stuff. This is completely the wrong way to go about it and will not get you any business and ZERO sales. You need to focus your email content on what you are actually selling or promoting. Tailor your email towards what you are selling, by modifying your layout, text and the design to support your choice.

The Benefit To The User
Just notifying your list that you provide or sell something is just not enough. There needs to be a hook to pique their interest, to allow you to convince them, that your product is what they need to solve a specific problem that they have. The benefit may be that you have a very competitive price that blows every other product out of the water. It may be that your product is unique in what it provides and no other product is quite the same. At the end of the day, the benefit to the user, should reinforce why the reader should buy from you.

The Action You Require From The Reader
Make it easy for customers to do what you want them to do. If you want them to click on a link or a button in your email, then make it obvious to them that is what they should do. Make sure that you design it so that everything in the email, leads your readers to that one goal, be specific and to the point, there’s no point spouting bullshit that does not need to be in there, wasting peoples time in the process. Also, if you require details like names and addresses, keep questions to a minimum, you already want something, asking loads of questions only makes you seem false and like your sniffing for information.



Dealing with Incentives

You can reduce expenditure of money when purchasing a new car if you take benefit of Canadian Dealer Incentives. Look at this walkthrough which should help you know what a manufacturer incentive really is and how it can be used.

What is a Manufacturer Incentive?
A car maker experienced a massive sales dump in 2010 because of a highly publicized recall of its cars, trucks and SUVs. To get people back into its showrooms, the company offered lots of incentives that made this car maker’s cars more affordable to customers. As a result, people started to buy these cars once again. Car manufacturers offer incentives to stimulate sales of a particular car make or model. The incentives offered by maker helped drive up sales after its recall crisis. Offering incentives to customers help manufacturers boost sales and car buyers save money.

Rebates vs. Incentives
Rebates and incentives allow car buyers to make the most of their money while shopping for a new car so there’s no wonder the two words are frequently interchanged but there are differences in the two terms that car buyers should take note of. Rebate, for instance, is the reduction in cost refunded to the customer after the purchase and is often offered only to buyers who pay in cash or bring use their own financing. An incentive, on the other hand, is a reduced lease or finance interest rate offered by the car manufacturer’s financing division.The dealers may then pass these incentives to consumers to make their sales deal more attractive hence the Canadian Dealer Incentives offered to car buyers.

Availing of Manufacturer Incentives and Rebates
Car makers reduce the cost of a car in a number of ways. You may want to take note of these if you want to avail of manufacturer and Canadian Dealer Incentives. You can earn loyalty rebates if you are a returning customer; conquest rebates if you are switching from a competitive brand; special rebates if you are a recent college graduate or a member of the military. Car makers may even offer low interest leasing and financing or cash back. You can find incentives and rebates by researching since car producers often advertise their brand specific rebates on the internet. Alternatively, you can check out for Canadian Dealer Incentives on the vehicle that you want.